Print and editorial design turn information into visual clarity — using structure, typography, and imagery to deliver cohesive, compelling brand communication.
PRINTARC Magazine
Overview
A lifestyle magazine aimed at welders from all walks of life - weekend warrior to seasoned welder.
My Role
Creative Direction: Lead design, content development, vendor coordination, distribution, and digital microsite creation.
Collaboration: Worked with photographers to capture talent, .
Outcome
10+ years of authentic content printed and distributed
Product Catalogs
Overview
Two separate catalogs dedicated to welding equipment and welding filler metals. These are updated quarterly and printed yearly.
My Role
Creative Direction: Lead design, coordination of print/publishing, review of proofs.
Collaboration: Worked with Product Management, Marketing and Engineering to ensure correct data, images and specifications are displayed.
Outcome
A 300+ page equipment catalog updated for digital use and a limited print run for relevancy reasons. Also, a 750+ page filler metal catalog updated quarterly for digital use and a every other year print cycle.