Digital design transforms brand strategy into seamless web and social experiences through intentional structure, refined craft, and cohesive visual systems.

DIGITAL

ARC Magazine

Overview

Taking our current print only lifestyle magazine – aimed at welders from all walks of life – to digital for faster and more frequent content deliver.

My Role

  • Creative Direction: Lead design, component development, and set page templates.

  • Collaboration: Worked with IT to create DevOps tickets to accurately lay out new component requirements. Tested components, flagged issues.

Outcome

10+ years of authentic welding content converted to a microsite within the larger Lincoln Electric main site. Also, able to reach a larger audience and quickly push out new content and special on-line only content.

VISIT ARC MAGAZINE

Newly authored components
(shown top to bottom)
• Subscription, email only collection
• Left to right scrollable selection menu
• Sub navigation (for use within site)

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