Print and editorial design turn information into visual clarity — using structure, typography, and imagery to deliver cohesive, compelling brand communication.
PRINTARC Magazine
Overview
A lifestyle magazine created for welders from all walks of life - from the weekend warrior to the seasoned welder.
My Role
Creative Direction: Led design, content development, vendor coordination, distribution, and digital microsite creation.
Collaboration: Worked with story talent to capture photography to bring their stories to life; also, local photographers to capture talent, make selections, and coordinate receiving of finished files.
Outcome
10+ years of authentic content with a circulation of 28,000 subscribers.
Product Catalogs
Overview
Two separate catalogs dedicated to welding equipment and welding filler metals. These are updated quarterly and printed yearly.
My Role
Creative Direction: Led design, coordination of print/publishing, and review of proofs.
Collaboration: Worked with Product Management, Marketing, and Engineering to ensure correct data, images, and specifications are displayed.
Outcome
Two quarterly‑maintained catalogs - a 300+ page equipment catalog and a 750+ page filler metals catalog - optimized for digital deployment with limited print runs to maintain relevance.