Digital design transforms brand strategy into seamless web and social experiences through intentional structure, refined craft, and cohesive visual systems.

DIGITAL

ARC Magazine

Overview

Moving the current print-only lifestyle magazine – for welders from all walks of life – to digital for faster and more frequent content delivery.

My Role

  • Creative Direction: Led design, component development, and created page templates for the different departments.

  • Collaboration: Collaborated with IT to create precise DevOps tickets outlining new component requirements, then tested components and flagged issues to ensure accuracy and functionality.

Outcome

More than a decade of authentic welding content was transformed into a dedicated microsite within the larger Lincoln Electric ecosystem, expanding reach and enabling faster publishing of new and online‑exclusive content.

VISIT ARC MAGAZINE

Newly authored components
(shown top to bottom)
• Subscription, email only collection
• Left to right scrollable selection menu
• Sub navigation (for use within site)

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